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Social customer experience: the use of social media to attract and retain customers (more than ten years of experience in senior marketing expert crystalline Interpretation customers through numerous examples fit with the customer...(Chinese Edition) - Softcover

[ MEI ] DAI FU AI WEN SI ( Dave Evans ) . QIAO KE SE ER ( Joe Cothrel ) . YAO JUN DENG YI

 
9787111476313: Social customer experience: the use of social media to attract and retain customers (more than ten years of experience in senior marketing expert crystalline Interpretation customers through numerous examples fit with the customer...(Chinese Edition)

Synopsis

Pub 2015-4-1 303 Machinery Industry Press more than ten years of experience in senior marketing expert crystalline comprehensive explanation of customer collaboration and create brand leadership problems and solutions exist socialization. Agreement and customer experience process. providing the best guide for quick grasp and utilize social media marketing through numerous examples explain customers. The book is divided into four parts. a total of 12 chapters. The first part (chapters 1 to 4) explain the necessary knowledge about the social customer experience. involving social importance and management of the customer experience. This part of the definition of customer experience across the social management elements. as well as build business platform where ecosystems. The second part (Chapter 5 to Chapter 7) in-depth comp...

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