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正版授权 Seller : Bonrise加微信[soweinc]每天分享好书,邀你加入国际微信群学习交流.微信好友低至5-9折的优惠 .书名:消费者行为学（第3版，高等院校市场营销系列精品规划教材）简介:实用性、时效性和拓展性的完美结合，为教师提供丰富的PPT资料和视频资料作者:王曼，白玉苓 编著出版社:机械工业出版社出版时间:2014年11月装订方式:平装分类:教材|研究生/本科/专科教材|经济管理类图书|管理|市场/营销|市场营销高等院校市场营销系列.精品规划教材
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Consumer Behavior (3rd Edition)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pub Date: 2014-11-01 Publisher: Machinery Industry Press book draws extensively on the latest achievements of research on consumer behavior at home and abroad. coupled with experience in the teaching of Consumer Behavior course accumulated comprehensive introduction and understand the key concepts related to consumer behavior. consumer behavior research foundation connotation and specific methods of consumer behavior on the needs of consumers and elaborated buying motives. co. Seller Inventory # CR014085