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营销管理（英文版 原书第2版） - Softcover

[美]格雷格W.马歇尔

 
9787111569060: 营销管理（英文版 原书第2版）
Softcover
ISBN 10: 7111569067 ISBN 13: 9787111569060
Publisher: 机械工业出版社, 2017
  • Publisher机械工业出版社
  • Publication date2017
  • ISBN 10 7111569067
  • ISBN 13 9787111569060
  • BindingPaperback
  • LanguageChinese
  • Edition number1

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[ MEI ] GE LEI GE W. MA XIE ER . MA KE W. YUE HAN SI DUN ZHU
ISBN 10: 7111569067 ISBN 13: 9787111569060
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2017-06-01 Pages: 501 Publisher: Mechanical Industry Press This book systematically explains the basic theory of marketing management. and introduces some analytical tools. planning samples and evaluation methods. in addition to CRM. B2B . B2C. product experience and network marketing and other related content were introduced. The book broke through the limitations of 4P to marketing. Seller Inventory # NK010239

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