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正版授权 Seller : Bonrise加微信[soweinc]每天分享好书,邀你加入国际微信群学习交流.微信好友低至5-9折的优惠 .书名:服务营销：理论、方法与案例（第2版）简介:理论、方法与案例作者:郑锐洪出版社:机械工业出版社出版时间:2019年02月装订方式:平装-胶订分类:教材|研究生/本科/专科教材|经济管理类图书|管理|市场/营销|市场营销
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- Publisher机械工业出版社
- Publication date2019
- ISBN 10 7111617649
- ISBN 13 9787111617648
- BindingPaperback
- LanguageChinese
- Edition number1
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Services Marketing: Theory. Methods and Case (2nd Edition)(Chinese Edition)
ISBN 10: 7111617649
ISBN 13: 9787111617648
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paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2019-01-01 Pages: 243 Publisher: China Machine Press book follows the logic of marketing practice service enterprises. service points Introduction to marketing. marketing services core concept. the concept of service marketing innovation. service marketing strategy. product service and brand. service pricing. service distribution. service promotion and communication. service personnel. service processes. services physical evidence . Seller Inventory # NO063970
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