The Business of iPhone and iPad App Development Making and Marketing Apps that Succeed (Second Edition) (Chinese Edition) - Softcover

[Mei]DaveWooldridgeMichaelSchneider

Softcover

ISBN 10: 7115277516 ISBN 13: 9787115277510

Publisher: Posts and Telecom Press, 2012

Synopsis

The book introduces work ranging from application development to sale of applications at various stages, including analysis on application innovation and competitiveness, determination of target audiences, appraisal of sales potential; protection of business and intellectual property right, avoidance of potential law disputes; transformation of iOS into powerful marketing tools; comprehensive use of cross promotion and social media; use of business revenue models such as advertisements within applications and purchasing power within applications; improvement of usability and execution of validation test; building of reputation via design network; successful completion of submission process of AppStore; implementation of issued marketing strategy through news release, application comments, promotion and gift. The book is apt for those who want to develop the applications sold in AppStore.

Edition details

• Publisher: Posts and Telecom Press
• Publication date: 2012
• Language: Chinese
• ISBN 10: 7115277516
• ISBN 13: 9787115277510
• Binding: Paperback
• Number of pages: 358