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Synopsis
Pub 2015-1-1 220 Fusion People Post Press physical channels and electronic channels has become a trend in modern business development. With the rapid development of e-commerce. mobile commerce and other emerging electronic marketing channels. as well as the increasingly diverse needs of consumers. more and more enterprises begin to traditional multi-channel marketing transformation from a single-channel marketing. by two or more channels to provide products or services to consumers. Enterprises are expected to expand by increasing marketing channels point of contact with consumers. increase transfer costs for consumers. reduce wastage of consumers. thus enhancing the competitiveness of enterprises. This book is brand extension theory. holistic theory of perception and trust transfer theory as the theoretical aspects of the ...
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Consumer Channel Research Extension and choice behavior(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-1-1 Pages: 220 Publisher: Fusion People Post Press physical channels and electronic channels has become a trend in modern business development. With the rapid development of e-commerce. mobile commerce and other emerging electronic marketing channels. as well as the increasingly diverse needs of consumers. more and more enterprises begin to traditional multi-channel marketing transformation from a single-channel marketing. by two or more channels to . Seller Inventory # CR025432