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Synopsis
Pub 2014-08-01 312 Chinese Electronic Industry Press in the 21st century. we must be seen as the product of the brand building of the city. not just the intercity contours; will be regarded as advertising and construction destination. rather than mere substance. In the experience economy. experience itself has become the we consume is no longer the real thing. but our perception. and even lifestyle. In the new environment. brand building. buildings no longer just a place where we work and live. but with our imagination and expectations of who he is closely associated. In the brand + Architecture book. by considering some of the controversial practice of brand building benefits and may cause injury. they have been critically evaluated. Architectural expression of the identity of the brand means that. on a business or city; New York. ...
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Brandscapes: Architecture in the Experience Economy(Chinese Edition)
Published by
Electronic Industry Press, 2014
ISBN 10: 7121240351
ISBN 13: 9787121240355
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Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Pub Date: 2014-08-01 Pages: 312 Language: Chinese Publisher: Electronic Industry Press in the 21st century. we must be seen as the product of the brand building of the city. not just the intercity contours; will be regarded as advertising and construction destination. rather than mere substance. In the experience economy. experience itself has become the product: we consume is no longer the real thing. but our perception. and even lifestyle. In the new environment. brand building. buildings n. Seller Inventory # BZ036133
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