本书分为8章,其中,第1~4章主要以理论分析和研究为主,系统地介绍了商业模式创新、开放式商业模式创新、平台型商业模式创新的理论,形成信息产业商业模式创新的基本理论分析体系;第5~7章以案例分析和实证分析为主,分析开放式、平台型等典型的商业模式创新经典案例,梳理总结全球和中国IT产业商业模式创新发展的历程;第8章在前文基础上提出中国IT产业商业模式创新的启示。 本书适合IT、管理、产业经济相关专业学生,信息经济和产业经济研究的学者,IT和互联网领域的从业者、创业者、企业管理者,以及关注互联网产业和思维的其他行业经营管理者阅读。
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Seller: liu xing, Nanjing, JS, China
Hardcover. Condition: New. HardCover. Pub Date: 2021-03-01 Pages: 300 Language: Chinese Publisher: Electronic Industry Press This book comprehensively introduces the basic theories. business practices and business cases of open innovation and platform economy.?The book is divided into 8 chapters. of which chapters 1 to 4 are mainly based on theoretical analysis and research. systematically introducing theories of business model innovation. open business model innovation. and platform business model innovation. forming . Seller Inventory # NV015719
Quantity: 3 available