Synopsis
本书根据艺术设计专业技能型人才培养目标的要求，把培养观察能力、思维能力、 表现能力、审美能力以及创新能力作为编写的核心思想，并以此构成本书的基本构架。本书使用诸多设计案例，结合品牌设计理论与深入浅出的教学方法，以直观的方式阐述品牌设计的历史、概念、策划及设计方法。书中案例对艺术设计专业的学生具有引导作用，能够使学生从概念模糊直至了解和掌握，在明确概念的同时明确如何从校园过渡至就业阶段。本书引导学生逐步了解品牌形象的相关知识和设计过程，使学生最终能够自主完成品牌形象的设计，适应品牌形象设计行业的需求。本书适合高等院校艺术设计专业师生阅读和使用 , 也可作为艺术爱好者的参考用书。
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Art Design Innovation Series--Brand Image Design(Chinese Edition)
ISBN 10: 7122428680
ISBN 13: 9787122428684
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Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback.Pub Date:2023-11-01 Pages:152 Language:Chinese Publisher:Chemical Industry Press This book is based on the requirements of the goal of cultivating skilled talents in art design. and takes the cultivation of observation ability. thinking ability. performance ability. aesthetic ability and innovation ability as the core idea of writing. and this constitutes the basic structure of the book. This book uses many design cases. combines brand design theory with in-depth and easy-to-underst. Seller Inventory # DQ015979
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