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Service Transformation Management--the Key Span to Enterprises' Sustainable Growth (Chinese Edition) - Softcover

Wu Hai Ning Ma Ding

 
9787208077003: Service Transformation Management--the Key Span to Enterprises' Sustainable Growth (Chinese Edition)

Synopsis

In the process of enterprise transformation, there are two problems should be considered that are how to improve the quality of service, and how to explore new market through service creation. Resolving this two problems, it need transformation of enterprise's culture, strategy, organization and staff's behavior. Service Transformation Management--the Key Span to Enterprises' Sustainable Growth is the book aims at helping managers resolving these problems.

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