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Synopsis
Paperback. Pub Date :2006-11-01 Pages: 411 Language: Chinese Publisher: China Renmin University Press Basic information Title : E-commerce Introduction - classic textbook MBA Marketing Series ( English ) Price: 35.00 yuan Author : Winterburn . gold book. Wang Jian adaptation Press: China Renmin University Press Publication Date :2006-11-1ISBN: 9787300077277 words: 801.000 yards : 411 Edition: 1 Binding: Paperback : Weight: editor Content Summary Table of Contents Chapter 1 Introduction Chapter 1 e- commerce e-commerce market overview in Chapter 2. section 2 mechanisms Internet commerce in Chapter 3 : Products and services Chapter 4 consumer behavior. customer service and advertising section 3 Chapter 5 of inter-enterprise commerce enterprise-centric B2B e-commerce and cooperation Business B2B Marketplaces Chapter 6 section 4 modes and other e-commerce applications Chapter 7....
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e Introduction(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pages Number: 411 Publisher: China Renmin University Press Pub. Date :2006-11. Introduction to E-Commerce is about teaching one of the earliest e-commerce. e-commerce as an undergraduate course materials used by many universities in the world. affecting all over the world. It features mainly reflected in the following aspects: First. a complete logical system. rich in content. covering all aspects of the basic concepts of e-commerce. and to explain the concept of clear and ac. Seller Inventory # J84840