Basic Knowledge and Practice of E-commerce (A textbook of Vocational Colleges)/ E-commerce and Logistics Management Series (Chinese Edition)

 
9787300153773: Basic Knowledge and Practice of E-commerce (A textbook of Vocational Colleges)/ E-commerce and Logistics Management Series (Chinese Edition)
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This book has considered the professional ability needed by E-commerce major students and their work assignments. The contents of this book are organized according to the project-oriented and task-driven way. Those contents and the latest development of E-commerce application are tightly connected. It consists of 9 projects, including basic theories of E-commerce, basic technology of E-commerce, the main pattern of E-commerce, online marketing, electronic payment and online banking, logistics of E-commerce, the security technology of E-commerce, E-commerce laws and regulations, internet finance, etc. Though the 9 projects are independent, they are related to each other in a certain degree.

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YU QIAO E ZHU BIAN
ISBN 10: 7300153771 ISBN 13: 9787300153773
New paperback Quantity Available: 1
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liu xing
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Book Description paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-07-01 Pages: 191 Publisher: Basic information of the Chinese People's University Press title: e-commerce infrastructure and Practice (21 century the higher vocational planning materials. e-commerce and logistics management; vocational education skill talent training materials) List Price: 26.00 yuan Author: clever E editor Press: China Renmin University Press Publication Date :2012-7-1ISBN: 9787300153773 Number of words: 280.000 yards: 191 Edition: 1 Binding: Paperback : 16 Weight: Editor's Summary e-commerce infrastructure and practice required tasks according to the e-commerce professional and vocational ability. closely linked to the forefront of the development of e-commerce applications. the use of a real network trading platform. driven by project-oriented and task form of organizational the textbook system structure and content. The book is designed to 9 both relatively independent but interrelated projects. specific ecommerce basic theory. basic e-commerce technology. the main mode of e-commerce. Internet marketing. e-payment and e-banking. e-commerce and logistics. e-commerce security technology. e-commerce laws and regulations. network and financial aspects of the content. CONTENTS CHAPTER basic theory of e-commerce project traditional business activities through the Internet to find the second chapter of the e-commerce opportunity project set ADSL broadband connection project domain name registration third main mode of e-commerce project. a third-party B2B platform Bank marketing projects use project two online shopping process project online auction and personal shop opened its Chapter network marketing project Wcb2.0 E-mail marketing platform project online advertising Chapter electronic payment and online banking project Chapter VI of e-commerce logistics project management operation of the online payment function and use of project tools Personal Internet Banking Chapter VII of the operating experience of the e-commerce logistics company e-commerce security technology projects digital certificate application Chapter VIII of the project e-commerce e-commerce laws and regulations The legal case analysis to Reference of clever e. Dalian Ocean University. an associate professor in the Department of Vocational and Technical Institute of Economics and Management. teaches Introduction to e-commerce. web design and production courses. She is responsible for the Electronic Commerce was named the 2008 provincial excellent course. Successively editor of the textbook Introduction to e-commerce. web design and production. Abstracts preambleFour Satisfaction guaranteed,or money back. Seller Inventory # FT044602

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