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Business Negotiation: Theory. Techniques and Case (Fourth Edition) (Universal Management textbook series Marketing)(Chinese Edition) - Softcover
Synopsis
本书突出系统性、灵活性、实用性的特点。总结了商务谈判理论研究的*成果，编入了近年来商务谈判中出现的实战技巧和典型案例。从案例分析中提炼观点，总结实战经验，把谈判理论融入实战之中，便于读者在较短的时间内掌握商务谈判的策略与技巧，从而进行富有成效的谈判操作。全书注重学生学习能力和实践能力的培养，专栏和案例资料实用丰富，并配有丰富的教辅资料。
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Business Negotiation: Theory. Techniques and Case (Fourth Edition) (Universal Management textbook series Marketing)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Pub Date: 2014-07-01 Pages: 324 Publisher: China Renmin University Press book highlights systemic. flexibility. usability features. Summarizes the latest results of theoretical research business negotiations. incorporated into the recent emergence of practical business negotiation skills and a typical case. Extracted from the case analysis point of view. summed combat experience. the negotiation theory into the actual combat. the reader master the strategies and techniques to facilitate busin. Seller Inventory # BY032262