Synopsis
2014-11-01 308 China Renmin University Press book marketing through a variety of complex phenomena to clarify the nature of social media marketing in order to build a theoretical system of Social Media Article Part I introduces the basic theory of social media marketing. including social media concepts. features. content of corporate social media strategy plan. characteristics of social behavior of consumers and digital communities. Part II will be divided into four areas of social media are analyzed. including the socialization of community. social publishing. social entertainment and social commerce. Part III describes the role and influence of social media. including how to use social media to understand and analyze the consumer and how to measure social media marketing results. The latest book by Rich case illustrat...
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Social Media Marketing (BBA Classic Renditions Marketing Series)(Chinese Edition)
Published by
China Renmin University Press, 2014
ISBN 10: 730020063X
ISBN 13: 9787300200637
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pub Date: 2014-11-01 Pages: 308 Publisher: China Renmin University Press book marketing through a variety of complex phenomena to clarify the nature of social media marketing in order to build a theoretical system of Social Media Marketing: Article Part I introduces the basic theory of social media marketing. including social media concepts. features. content of corporate social media strategy plan. characteristics of social behavior of consumers and digital communities. Part. Seller Inventory # CQ076526