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Marketing Channel Decision and Management (Third Edition) (21 century marketing textbook series; higher education eleven five national planning textbook)(Chinese Edition) - Softcover
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正版授权 Seller : Bonrise加微信[soweinc]每天分享好书,邀你加入国际微信群学习交流.微信好友低至5-9折的优惠 .书名:营销渠道决策与管理（第三版）（21世纪市场营销系列教材；普通高等教育“十一五”国家级规划教材）简介:作者:吕一林，王俊杰，彭雷清 编著出版社:中国人民大学出版社出版时间:2015年09月装订方式:平装分类:教材|研究生/本科/专科教材|经济管理类图书|管理|市场/营销|市场营销21世纪市场营销系列教材
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Marketing Channel Decision and Management (Third Edition) (21 century marketing textbook series; higher education eleven five national planning textbook)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 301 Publisher: China Renmin University Press book is divided into four parts: What is a marketing channel? How to develop marketing channel strategy? How to manage marketing channels? Marketing channels and new problems. Deep three part. based on the channel to solve the problem. based on the fourth part of the marketing channel theory and practice frontier. Contents: What is the first article marketing channels defined in Chapter 1. the d. Seller Inventory # CY009620