Consumer Behavior Analysis and Practice ( Thirteen Five general higher education planning materials Applied Marketing)(Chinese Edition) - Softcover
Synopsis
Pub 2016-04-01 240 Theory and Methods of China Renmin University Press book on the integrated use of management. psychology. behavioral science and marketing. and other related disciplines. to fully absorb and learn from domestic and foreign consumption * behavior learn new marketing practices and research results. combined with the new features of consumer behavior under Internet and mobile Internet. elaborated the basic theory of consumer behavior and marketing strategy to learn. Logical and systematic structure. From elaborate influence consumer behavior and decisions of individual internal factors. external environmental factors start to the purchasing decisions of consumers. depth consumer behavior. from theory to practice. self-contained. Both theory and application. Pay attention to the content layout practicality. m...
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Consumer Behavior Analysis and Practice ( Thirteen Five general higher education planning materials Applied Marketing)(Chinese Edition)
Published by
China Renmin University Press, 2016
ISBN 10: 7300228232
ISBN 13: 9787300228235
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-04-01 Pages: 240 Publisher: Theory and Methods of China Renmin University Press book on the integrated use of management. psychology. behavioral science and marketing. and other related disciplines. to fully absorb and learn from domestic and foreign consumption * behavior learn new marketing practices and research results. combined with the new features of consumer behavior under Internet and mobile Internet. elaborated the basic theory of consumer . Seller Inventory # DM009579