Synopsis
本教材是在新时代背景下针对商务英语本科专业或者经管类专业学生编写的一本旨在提高学生管理学知识与技能、商务英语知识与技能的教材。本书内容丰富，选材新颖，凸显“经典文献+知名公司案例”的亮点和特色。每个单元都有两篇文章，TextA为与该单元主题相关的英文经典文献，TextB为知名公司的案例，包括中国知名公司的案例，并设计相应的案例分析和思考题目，“经典文献+知名公司案例”的形式有助于学生将理论与实践有机结合，培养其批判性思维能力、创新能力、解决问题的能力。同时，本书囊括了当代管理学的重要领域，包括创业和建立公司、组织结构、目标管理、战略管理等14个单元的内容。
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Basic English Course for Management (New Horizons Business English Series Textbook; Business English 13th Five-Year Plan Special Featured Key Textbook)(Chinese Edition)
ISBN 10: 7300282091
ISBN 13: 9787300282091
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Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2020-06-01 Pages: 416 Publisher: Renmin University of China Press This textbook is written for undergraduates majoring in business English or economics and management under the background of the new era. It aims to improve students' management knowledge and skills . Teaching materials of business English knowledge and skills.?The textbook is rich in content and covers important areas of contemporary management. including 14 units of entrepreneurship and c. Seller Inventory # NT005448
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