战略管理(第7版)/工商管理经典译丛 - Softcover

(英)理查德�林奇

Softcover

ISBN 10: 7300294839 ISBN 13: 9787300294834

Publisher: Renmin University of China Press, 2021

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本书从全球视角阐释了战略管理的主要内容，案例广泛深入，专栏内容丰富，写作方式简明，有助于读者积极有效地学习。全书聚焦绿色战略与可持续发展及商业模式，以合理的架构指引读者学习复杂的主题。第7版的重要更新包括：精心选编的案例资料，展现全球战略管理的最新实践；大型综合性案例，介绍欧洲大型航空公司、全球啤酒市场和汽车市场等的全新战略决策；以计划型和涌现型视角探讨分析战略管理理论。

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Publisher: Renmin University of China Press
Publication date: 2021
Language: English
ISBN 10: 7300294839
ISBN 13: 9787300294834
Binding: Paperback

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Strategic Management (7th Edition) (Translation of Business Administration Classics)(Chinese Edition)

[ YING ] LI CHA DE LIN QI ( Richard Lynch ) . ZHAO YAN HAI . YAO YE YI

ISBN 10: 7300294839 ISBN 13: 9787300294834

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paperback. Condition: New. Paperback.Pub Date:2021-07-01 Pages:448 Language:Chinese Publisher:Renmin University Press Strategic Management (7th Edition) (Business Administration Classics) explains the main content of strategic management from a global perspective. The case is extensive and in-depth. the column content is rich. and the writing method is concise. which helps readers to learn actively and effectively. The book focuses on green strategy and sustainable development and business models. guiding readers to le. Seller Inventory # NX001033

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