本书用通俗、有趣的方式介绍传播理论。作者将传播理论分成自我传播、人际传播、组织传播、公众传播(修辞学)、大众传播和跨文化传播等6类,用30章的篇幅加以详细介绍,对传播理论在我们生活中的运用,提供了各种各样引人入胜的实例。 本书的第6版保留了以前版本的重点内容,用通俗、有趣且连贯的方式介绍传播理论。通过大量切实可行的例子,清晰、直接地解析理论,最有助于学习者理解。希望学习者通过阅读本书,能够学到传播理论的基本知识,并且爱上传播理论。
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paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2022-03-01 Pages:576 Publisher:Renmin University Press Introduction to Communication Theory: Analysis and Application introduces communication theory in a popular and interesting way. This book provides a clear and direct analysis of the theory. providing a variety of fascinating examples and applications to help readers learn the basics of communication theory and fall in love with it. This book is primarily aimed at readers with little or no background in. Seller Inventory # NX000068
Quantity: 1 available
Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2022-03-01 Pages:576 Publisher:Renmin University Press Introduction to Communication Theory: Analysis and Application introduces communication theory in a popular and interesting way. This book provides a clear and direct analysis of the theory. providing a variety of fascinating examples and applications to help readers learn the basics of communication theory and fall in love with it. This book is primarily aimed at readers with little or no background in. Seller Inventory # AMZ049821_NX000068_049821
Quantity: 3 available