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Consumer Behavior Analysis and Practice (Fifth Edition) (Newly Compiled 21st Century Higher Vocational Education Excellent Textbooks · Marketing Series)(Chinese Edition) - Softcover
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Language:Chinese.paperback.Pub Date:2023-01.publisher:China Renmin University Press.description:Paperback. Pub Date: 2023-01 Pages: 251 Language: Chinese Publisher: China Renmin University Press The compilation of this textbook is basically based on the main line of the consumer purchase decision-making process and its internal and external inf
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Consumer Behavior Analysis and Practice (Fifth Edition) (Newly Compiled 21st Century Higher Vocational Education Excellent Textbooks · Marketing Series)(Chinese Edition)
Published by
China Renmin University Press, 2023
ISBN 10: 7300313213
ISBN 13: 9787300313214
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pub Date: 2023-01 Pages: 251 Language: Chinese Publisher: China Renmin University Press The compilation of this textbook is basically based on the main line of the consumer purchase decision-making process and its internal and external influencing factors. The main contents include consumer purchase decisions. consumer psychological activities. consumer needs and motivations. consumer personality. self-concept and lifestyle. social environment and consumer behavior. products. price. Seller Inventory # DQ046369