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Synopsis
《战略管理:定位与路径》以“道、天、地、将、法”为体系，重点阐述了企业成长拐点的内涵、类型、成因、识别过程；刻画了企业战略路径定位的内涵、过程；分析了企业成长路径的一体化（活动边界长高）、多元化（产品边界长壮）、国际化（市场边界长大）的内涵、选择依据、执行流程，以及促进企业成长的内生创业、联盟、并购三种战略路径的内涵、选择依据、执行流程；然后，剖析了成本领先、差异化、蓝海等竞争路径和动态竞争路径的内涵、选择依据、执行流程；最后，描述了企业家的特质和职能。《战略管理定位与路径》的逻辑结构关系是：战略路径思考（第1章）→战略拐点分析（第2章）→战略路径定位（第3章）→战略路径选择（第4章至第7章）→战略路径执行（第4章至第7章）。
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Strategic Management ( MBA 21st Century positioning and path planning materials )(Chinese Edition)
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Peking University Pub. Date :2011-09-01 version 1, 2000
ISBN 10: 7301195001
ISBN 13: 9787301195000
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Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2011-09-01 Language: Chinese Publisher: University Press Product Name : Strategic Management ( MBA positioning and path planning materials 21st Century ) Author : Jiang Hai plot ISBN Number: 9787301195000 Publisher: University Press product type : Book published :2011 -09-01 printed :2011 -09-01 [Description] plot by the river sea compiled the strategic management orientation and path to Tao . heaven. earth. will . method system . focusing on expounds the connotation of b.Four Satisfaction guaranteed,or money back. Seller Inventory # RX008713
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