9787301209097 (1 results)

paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date :2012-07-01 Publisher: Peking Note: If you are required to promptly inform the number of books is greater than the bookstore inventory treasurer Tel 15801427360 Contact qq 794153166 (sending staples bibliography). 1-2 days of the bookstore the internal transfer cargo in place . The OUR Books brand new genuine absolute guarantee. when you sign must seriously view the parcel. satisfaction after receipt books. not satisfied directly refusal. this can save Returns cost and time. the problems caused due to reasons of bookstores all unconditional return policy. Thank you for your visit. Assured orders to ensure smooth your shopping. Looking forward to your praise Title: Marketing research methods and application - the second version of the original price: 39 yuan Author: Tu Ping Publisher: Peking University Publication Date: 201271ISBN: 9787301209097 words: Page : Revision: 2nd Edition Binding: Paperback: 16 commodity identification: Editor's Choice coated flat book Marketing Research (Methods and Applications 2nd Edition) and strive to achieve a comprehensive and systematic introduction to the various steps of the marketing research process. It should be noted that in the practical application of the process; efforts reflect the marketing research methods and application of classical results with the latest trends. taking fully into account the specific environmental problems in China to carry out marketing research; case through each chapter and practice. emphasizing actual ability theory with practice. to enhance the reader's understanding of marketing research and practical activities. students analyze and solve problems. Abstract No directory first Overview Chapter 1 Marketing Research Overview 1.1 marketing role and significance of the study 1.2 Marketing Research 1.3 marketing research process 1.4 marketing research development trends 1.5 marketing research talent marketing demand 1.6 2.4 drafting of the decision problem 2.3 2.2 2.1 Definitions Chapter 2 defined research questions the importance of the research questions of ethics second study design to identify marketing definition marketing research and letter of intent to submit research projects 2.5 defined research questions of the study Note Chapter 3 of the main components of the research framework of the research framework 3.1 3.2 Theory and Model 3.3 Research problem with assuming 3.4 concept with variable overall 3.5 Research and Analysis Unit Chapter 4 Research Design 4.2 4.1 definition and classification of study design exploratory study 4.3 4.4 causal descriptive study 4.6 Marketing Research Proposal Chapter 5 Sample Design 5.1 Basic concepts 5.2 sampling process 5.3 5.4 probability sampling method of non-probability sampling methods 5.5 Sampling methods to study the relationship between 4.5 exploratory research. descriptive research and causal research Choose empirical methods to determine the sample size of 5.6 to 5.7 to determine the 5.8 sample size adjustment of statistical methods for sample size 5.9 No answer questions 6.2 basic measurement scale 6.3 scale technology 6.4 of Chapter 6 Measurement and Scale 6.1 measurement process measurement error of 6.5 reliability Chapter 7. the use of secondary data 7.1 6.6 reliability and validity of the relationship between third data collection method and validity assessment of the characteristics of the data and the classification of hand 7.2 hand assessment of the data 7.3 the internal Data 7.4 External Data 7.5 collect second-hand on-site observation of the thematic group discussion of qualitative data steps and precautions Chapter 8 Qualitative Research 8.1 Research and Classification 8.2 8.3 depth interviews 8.4 mapping method 8.5 8.6 direction of development of qualitative research Chapter 9 8.7 qualitative study of ethical issues questionnaire 9.1 Chapter 10 of the ethical issues of the basic steps of.