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Introduction to Electronic Commerce (With Free Electronic Courseware and Exercises Answers) (Chinese Edition) - Softcover
Synopsis
It introduces the concept of e-commerce, development of e-commerce and e-commercial impact on production and life. Focusing on strategies of e-commerce logistics and payment, security and legal issues in development process of e-commerce, it briefly describes the related technology that supports e-commercial development.
"synopsis" may belong to another edition of this title.
- PublisherPeking University Press
- Publication date2012
- ISBN 10 7301210442
- ISBN 13 9787301210444
- BindingPaperback
- LanguageChinese
- Number of pages220
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Electronic Commerce - Electronic Courseware - Exercise answers(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-08-01 Pages: 220 Publisher: University Press title: Electronic Commerce - Electronic Courseware - Exercise answers List Price: 28 yuan Author: edited by Miao Sen Publisher: Peking University Press Date :2012-8-1ISBN: 9787301210444 Words: 332.000 yds: 220 Edition: 1 Binding: Paperback: 16 product size and weight: Editor's concerned about the latest industry developments and throughout the latest concept of nearly 60 different types of materials to stimulate learning interest in each chapter case studies to enhance problem analysis ability to solve a variety of exercises types fully consolidate theoretical knowledge Summary 21st Century National Applied Undergraduate series of e-commerce and information management utility planning materials: Electronic Commerce is the e-commerce enlightenment materials. according to the The theoretical study of e-commerce. the fruits of development with practice written in. This book introduces the concept of e-commerce. the development process as well as the impact of e-commerce on the production and living. focusing on logistics. payment. security and legal issues arising in e-commerce strategies. as well as e-commerce development process. supporting brief introduction development of electronic commerce technology. The book is easy to understand. and unique perspectives. practical case. The the National Applied Undergraduate series of e-commerce and information management utility planning materials of the 21st century: Electronic Commerce can be used as e-commerce practitioners and enthusiasts through the book undergraduate e-commerce related professional materials; master e-commerce related knowledge. so as to guide practice. Catalog Chapter 1 Introduction 1.1.4-book definition of the definition of the definition of e-commerce 1.1 1.1.1 international organizations or national government departments on the definition of e-commerce 1.1.2 IT industry definition of e-commerce 1.1.3 authoritative scholars of e-commerce 1.2 e-commerce development process 1.2.1 Early e-commerce 1.2.2 1.4.1 enterprise internal elements of e-commerce Internet e-commerce 1.2.4 the development of global e-commerce 1.3 1.4 e-commerce-based type of modern e-commerce 1.2.3 E-commerce 1.4.2 82B e-commerce 1.4.3 C2C e-commerce 1.4.4 82C e-commerce 1.4.5 82G e-commerce 1.4.6 C2G e-commerce 1.5 EDI e-commerce and mobile e-commerce 1.5.1 EDI System 1.5.2 concepts and characteristics of mobile e-commerce Chapter Summary Review Questions Chapter 2 of the Internet to understand the origin of the 2.1 Internet 2.1.1 2.1.2 The first generation of the Internet and the World Wide Web Internet 2.1.3 Internet in other areas of application 2.1.4 Internet 2.3 Internet economy 2.2.1 World Wide Web of the development of market-oriented of 2.2 interaction I network foundation 2.2.2 packet switched data network protocol 2.2.3 Internet 2.3.1 dot-com era 2.3.2 Internet bubble burst and e-commerce opportunities 2.3.3 Internet revolution 3.2 problem in China Chapter Summary Review the characteristics of the e-commerce thinking questions on e-commerce transactions characteristics of the business model and profit model 3.1 3.1.1 3.1.2 e-commerce industry chain and e-commerce opportunities for 3.2 .1 e-commerce industry chain virtualization business 3.2.2 network platform - the virtual industry cluster 3.2.3 e-commerce outsourcing 3.3 the profit model type 3.3.1 membership 3.3.2 network advertising 3.3.3 shops. items login and goods transactions Charges 3.3.4 Search auction 3.3.5 Regional type. vertical type sub-station to join the channel build 3.3.6 wireless value-added services 3.3.7 pay the logistics aspects charges 3.4 profit model elements 3.5 e-commerce with foreign e-commerce Compare Chapter Summary Review the contents of the thinking about the title of Chapter 4 4.1 Strategic Planning of the e-business strategy 4. Seller Inventory # FV070142
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