Items related to 战略营销管理（...
过去几十年来，营销领域出现了很多种工具，用来定义目标和目标市场，支持产品或服务的定位、差异化和品牌建设。不过，这些工具都散落在各种营销方面的教科书里，没有一个清晰的整体框架。而本书解决了这一问题，这是本书的一大贡献 。《战略营销管理（第8版）》以简洁的方式介绍了营销规划和控制过程中涉及的主要工具和决策流程。本书分5个部分（总述、营销战略、营销战术、管理增长、战略营销工作手册）共20章，为读者提供了一种系统分析和解决商业问题的方法。本书由菲利普·科特勒撰写序言，已出版至第八版。
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- Publisher北京大学出版社
- Publication date2018
- ISBN 10 7301296452
- ISBN 13 9787301296455
- BindingPaperback
- Edition number1
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Strategic Marketing Management (8th Edition)(Chinese Edition)
ISBN 10: 7301296452
ISBN 13: 9787301296455
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Book Description paperback. Condition: New. Paperback. Pub Date: 2018-07-01 Pages: 221 Language: Chinese Publisher: Peking University Press Over the past few decades. there have been many tools in the marketing field to define goals and target markets. support the positioning of products or services. Differentiation and brand building. However. these tools are scattered in various marketing textbooks. no. Seller Inventory # NL005714
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