Items related to 营销学原理（第...
Synopsis
加微信（soweinc) 分享最新前沿的知识好书,好友低至3-9折.书名:营销学原理（第三版）作者:吴长顺出版社:北京大学出版社出版时间:2021-06装帧:参考图片开本:16开页数:248字数:未知所属分类:
"synopsis" may belong to another edition of this title.
Search results for 营销学原理（第...
Stock Image
Principles of Marketing (3rd Edition)(Chinese Edition)
ISBN 10: 7301310897
ISBN 13: 9787301310892
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2021-06 Pages:248 Publisher:Peking University Press This book mainly introduces the basic concepts and methods of marketing. while absorbing new research results and introducing new marketing models in the Internet era. The book is divided into sixteen chapters: Chapter 1 Basic Concepts of Marketing; Chapter 2 Marketing Planning; Chapter 3 Macro Marketing Environment; Chapter 4 Marketing Information System and Marketing Research; Chapter 5 Consumer Goods Ma. Seller Inventory # DQ046531