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University Pub 2021-06-01 355 Peking University Press This book builds a consumer behavior disciplinary system based on the thinking of the behaviorist school to reduce the empty and obscure psychological concepts.?The content...
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Consumer Behavior-Theory. Cases and Practice(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 355 Publisher: Peking University Press This book builds a consumer behavior disciplinary system based on the thinking of the behaviorist school to reduce the empty and obscure psychological concepts.?The content structure is conceived based on the three types of influencing factors: consumer internal factors. external environmental factors. and marketing factors (such as commodities. promotions. etc.) and the process of consumer purchase. Seller Inventory # NV049538