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Introduction to Advertising (institutions of higher education art and design professionals Tutorial)(Chinese Edition)
Published by
Tsinghua University Press, 2011
ISBN 10: 7302250987
ISBN 13: 9787302250982
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Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pages Number: 132 Publisher: Tsinghua University. Pub. Date :2011-06-01 version 1. Yan-Fang Zhou. etc. Introduction to Advertising is the basis of professional art and design institutions of higher learning tutorial series one. The book includes seven chapters: Advertising Overview. A Brief History of Western advertising. advertising features. advertising planning. advertising creative expression and information. advertising. production process design. advertising. managemen. Seller Inventory # LK1724
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