Business Administration Classic Renditions management professional generic textbook series: Marketing School (15th edition)(Chinese Edition) - Softcover

MEI WEI LIAN M. PU LAI DE William M.Pride O.C. FEI LEI ER O.C.Ferrell

Softcover

ISBN 10: 7302275858 ISBN 13: 9787302275855

Publisher: Tsinghua University Press, 2000

Synopsis

Paperback. Pub 2012. 791 Chinese in Tsinghua University Publishing House the Classic Renditions of Business Management Management professional generic textbook Marketing Science (15th Edition). teaching content revised and comprehensive update. and coupled with a vivid case. a variety of learning tools and resources. In this way. the students use the textbook. you can get a vivid feeling real marketing environment. The textbook in order to reflect modern commercial color throughout the textbook has always been the theme of green marketing to green marketing is not only good for the environment. and can also help marketers to gain a competitive advantage. At the same time. the new version of textbooks also shows how environmental pressures began to affect the marketing strategy. Classic Renditions of Business Management Management pro...

Edition details

• Publisher: Tsinghua University Press
• Publication date: 2000
• Language: Chinese
• ISBN 10: 7302275858
• ISBN 13: 9787302275855
• Binding: Paperback