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Institutions of higher learning computer application technology planning materials: Electronic Commerce (3rd Edition)(Chinese Edition) - Softcover

 
9787302290964: Institutions of higher learning computer application technology planning materials: Electronic Commerce (3rd Edition)(Chinese Edition)

Synopsis

Paperback. Pub Date: October 2012 Pages: 279 Language: Chinese Publisher: Tsinghua University Press universities computer application technology planning materials: Electronic Commerce (3rd edition) The purpose is to enable the reader to understand e-commerce basic framework and preliminary application. the book is divided into 11 chapters. Chapter 1 Overview of e-commerce. focuses on e-commerce basics; Chapter 2 of e-commerce transaction model. focuses on B2B. B2C. C2C e-commerce model; Chapter 3 electronic money and online payment; Chapter 4 logistics information management ; Chapter 5 e-commerce transaction security; Chapter 6 online sales and marketing planning; Chapter 7 of mobile e-commerce; Chapter 8 e-commerce law; Chapter 9 customer relationship management; Chapter 10 e-commerce site planning and construction; Chapter 11 SME e-commerce case studies. The universities...

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