Universities Marketing professional practice and application planning materials: marketing(Chinese Edition) - Softcover

LI WEN GUO DU LIN XIA DONG

 
9787302294399: Universities Marketing professional practice and application planning materials: marketing(Chinese Edition)

Synopsis

Paperback. Pub 2012 08 363 Chinese Tsinghua University Press universities Marketing professional practice and the applied planning marketing system introduces the basics of marketing. market marketing environment. consumer behavior analysis. competitor analysis. market research and forecasting. selection of target markets and market positioning. marketing mix strategies. and marketing the new concept of the general marketing laws and principles. and selection of plant close to the actual current marketing case. The universities Marketing professional practice and applied planning marketing is reflected in the structure of the logical and systematic learning marketing management. both for students in of applied undergraduate marketing and related professional. also applies to practitioners in the field of marketing. The ...

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