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Customer involvement in new product development and technological innovation Tsinghua Wise Library(Chinese Edition) - Softcover

DAI ZHI HUA . CENG SAI XING ZHU

 
9787302431466: Customer involvement in new product development and technological innovation Tsinghua Wise Library(Chinese Edition)

Synopsis

Pub 2016-05-01 199 Tsinghua University Press In recent years. China has more companies try to customers in technological innovation. especially new product development process in the mode of participation. but most companies do not have good customer applications participation mode to develop new products. but a lot of simple imitation innovative model to develop new or improved products. This study attempts to start from the practical problems faced by Chinese enterprises. from the perspective of technological innovation and R & D management. research customers to participate in new product development on enterprise technological innovation performance. This book is available in the management of technological innovation. R & D management scholars and enterprises management personnel reference.

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