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Marketing Theory and Practice of General Colleges Thirteen five planning materials(Chinese Edition) - Softcover
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正版授权 Seller : Bonrise加微信[soweinc]每天分享好书,邀你加入国际微信群学习交流.微信好友低至5-9折的优惠 .书名:市场营销理论与实务简介:作者:王小兵、王晓东、黄慧利、 袁达、张雯、王莉、陈红、康微婧、曾成、肖靓莎、张益静出版社:清华大学出版社出版时间:2016年04月装订方式:平装分类:教材|研究生/本科/专科教材|经济管理类普通高等院校“十三五”规划教材
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Marketing Theory and Practice of General Colleges Thirteen five planning materials(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-05-01 Pages: 318 Publisher: Tsinghua University Press. the book is divided into sixteen chapters. including market and marketing. marketing environment analysis. market and consumer purchase behavior analysis. market and organization buyer behavior analysis. marketing research and forecasting. marketing strategy. competitor analysis. and competitive marketing strategies. target marketing strategy. product strategy. pricing strategy. distribution chan. Seller Inventory # DM009533