Items related to 市场营销理论与...
Synopsis
正版授权 Seller : Bonrise加微信[soweinc]每天分享好书,邀你加入国际微信群学习交流.微信好友低至5-9折的优惠 .书名:市场营销理论与实务（第二版）简介:本书对市场营销的基础理论、认知观点进行总结提炼，以及对不同企业的商战实务、营销活动进行系统研究的基础上，根据应用型高校市场营销专业、工商管理专业的人才培养方案和学生应职就业、自主创业的实际需要，按照需作者:王小兵、刘洋、张蕊 主编 胡青青、黄慧利、范文锋、刘锦志、袁达、刘蕾、黄庆宁 副主编 肖靓莎 参编出版社:清华大学出版社出版时间:2019年04月装订方式:平装-胶订分类:教材|研究生/本科/专科教材|经济管理类图书|管理|市场/营销|市场营销普通高等院校“十三五”规划教材
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Marketing Theory and Practice (Second Edition) (Thirteenth Five-Year Plan textbook for general colleges and universities)(Chinese Edition)
ISBN 10: 7302524939
ISBN 13: 9787302524939
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2019-04-01 Pages: 284 Publisher: Tsinghua University Press This book is composed of learning objectives. import cases. theoretical foundations. typical cases. and practical training. Strengthen the progressive learning of taskprinciplescaseskills. highlighting the technical training in marketing activities.?It fully considers the goals and characteristics of local college students' professional learning. and at the same time considers the rational connect. Seller Inventory # NS072804