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Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)
ISBN 10: 7302600821 ISBN 13: 9787302600824
Language: English
US$ 98.28
Convert currencyUS$ 18.00 shipping from China to U.S.A.Quantity: 3 available
Add to basketpaperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic consultant to the BBC. It contains both relevant theoretical knowledge and a large number of practical cases. The author starts with how digital technology has changed marketing activities. analyzes the online market from both the m.
