Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition) - Softcover
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Language:Chinese.paperback.Pub Date:2022-04.publisher:Tsinghua University Press.description:Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic co
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Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)
Published by
Tsinghua University Press, 2022
ISBN 10: 7302600821
ISBN 13: 9787302600824
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic consultant to the BBC. It contains both relevant theoretical knowledge and a large number of practical cases. The author starts with how digital technology has changed marketing activities. analyzes the online market from both the m. Seller Inventory # DR003121