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Big Data Marketing (21st Century Economic Management New Form Textbook · Marketing Series)(Chinese Edition) - Softcover
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Language:Chinese.paperback.Pub Date:2023-08.publisher:Tsinghua University Press.description:Paperback. Pub Date: 2023-08 Publisher: Tsinghua University Press This book systematically introduces the theories and methods of big data marketing management. Through a panoramic description of digital user information consumption behavior and vari
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Big Data Marketing (21st Century Economic Management New Form Textbook · Marketing Series)(Chinese Edition)
Published by
Tsinghua University Press, 2023
ISBN 10: 7302642842
ISBN 13: 9787302642848
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2023-08 Publisher: Tsinghua University Press This book systematically introduces the theories and methods of big data marketing management. Through a panoramic description of digital user information consumption behavior and various aspects of digital marketing. readers can have a clear understanding of the big data marketing system. The book is divided into 10 chapters. including an overview of big data technology. the evolution of marketing and digital . Seller Inventory # DQ001808