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Hotel Marketing (Third Edition) (Applied Undergraduate Textbook Series for Tourism Management Major)(Chinese Edition) - Softcover
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University University Press The changing environment has brought severe challenges to the hotel industry. Hotel operators must constantly seek new market opportunities. provide special pro
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Hotel Marketing (Third Edition) (Applied Undergraduate Textbook Series for Tourism Management Major)(Chinese Edition)
Published by
Tsinghua University Press, 2023
ISBN 10: 7302650373
ISBN 13: 9787302650379
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback.Pub Date:2023-12 Pages:242 Language:Chinese Publisher:Tsinghua University Press The changing environment has brought severe challenges to the hotel industry. Hotel operators must constantly seek new market opportunities. provide special products and services. maximize customer value. and enhance customer loyalty. thereby enhancing hotel competitiveness. Therefore. establishing correct marketing concepts and formulating scientific marketing plans have become important guarantees for . Seller Inventory # DQ045904