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Synopsis
本书以传播学理论为主导，结合管理学、社会学、媒介生态学等学科理论，吸收国内外媒介融合研究理论与成果，从宏观视角审视并论述了电视媒体融合新媒体发展战略问题，构建了电视媒体融合新媒体发展传播机制与模式研究框架。在此基础上，辅以中观和微观视角，多层次探讨融媒时代电视融合新媒体发展的观念、价值、路径、模式、平台、传者、受众、效果、生态、监管等内容。
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Reconstruction. Integration and Reengineering: The Strategic Transformation of TV Media(Chinese Edition)
ISBN 10: 7306071599
ISBN 13: 9787306071590
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2021-06-01 Pages:170 Publisher: Sun Yat-sen University Press This book is based on the theory of communication. combined with theories of management. sociology. media ecology and other disciplines. and absorbs the theories and results of domestic and foreign media integration research . Examined and discussed the development strategy of TV media fusion new media from a macro perspective. and constructed the research framework of the development communicatio. Seller Inventory # NV030696