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Book Description paperback. Condition: New. Language:Chinese.Pages Number: 230 Publisher: Wuhan University Pub. Date :2010-12-01 version 1. Contents: Chapter 1 Introduction 1.1 Background 1.1.1 Background 1.1.2 and significance of commercial banks. meaning 1.2 Overview of marketing and marketing management 1.2.1 Commercial Bank marketing and marketing management. content management and marketing of commercial banks 1.2.2 Quality of Service 1.3 The development of marketing and management of commercial banks commercial banks 1.3.1 Wester. Seller Inventory # LK9383