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The three parts respectively states the theoretical basis,the operating system and the case analysis, analysis of the enterprise and the government crisis public relations of classical network case, discusses the experience and problems, with rich case to the related theory of annotation.
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Internet age crisis PR Handbook: Theory. Practice and Case(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pub Date: 2012 07 Pages: 168 Language: Chinese in Publisher: Wuhan University Press. the network era of crisis public relations manual: theory. practice and case resolution content is divided into three parts. Articles of theoretical foundation. profound insight into the new technology of the Internet as a revolutionary media traits mode of information dissemination and public opinion generated path based on Web2.0 era of public relations crisis. the essential difference compared t. Seller Inventory # CD008779