正版授权 Seller : Bonrise 加微信[soweinc]每天分享好书,邀你加入国际微信群学习交流.微信好友低至5-9折的优惠 .书名:营销渠道管理(第二版)简介:作者:主编 李克芳,范新河出版社:武汉大学出版社出版时间:2017年07月装订方式:平装-胶订分类:教材|研究生/本科/专科教材|经济管理类
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Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Paperback.Pub Date:2022-08 Pages:320 Language:Chinese Publisher:Wuhan University Press Marketing Channel Management 2nd Edition constructs the theoretical structure system of design-management of marketing channel management from the perspective of management decision-making. The book includes four parts. namely overview. channel design. channel operation management. and channel form. with a total of ten chapters. The content covers channel design and organization. selection and incentives of. Seller Inventory # DQ046080