Items related to 金钱概念与消费...
Synopsis
本书围绕金钱概念与消费者行为决策的关系这一主题，通过梳理金钱的本质和历史发展、金钱心理与消费者的社会行为、金钱概念与消费选择，根据解释水平理论、冲动理论、资源模型理论、怀旧理论、创造力模型等，使用实验方法，研究金钱概念在消费者独特性需求、新产品选择、冲动购买、偏好选择和自我提升偏好等领域的影响作用。金钱在消费者购买决策中扮演着非常重要的角色，基于此，本书围绕这一关系，根据解释水平理论、冲动理论、资源模型理论、怀旧理论、创造力模型等，使用实验方法，阐释了金钱概念对消费者行为决策的影响作用。
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Money concept and spending decisions(Chinese Edition)
ISBN 10: 730723176X
ISBN 13: 9787307231764
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback.Pub Date:2023-09 Pages:156 Language:Chinese Publisher:Wuhan University Press This book focuses on the relationship between the concept of money and consumer behavior decision-making. Based on the construal level theory. impulse theory. resource model theory. nostalgia theory. creativity model. etc. it uses experimental methods to study the impact of the concept of money on consumer behavior decision-making. Seller Inventory # DQ036870