Public Relations Planning(Chinese Edition) - Softcover

HU RUI BIAN YI MIN LI XING GUO

Softcover

ISBN 10: 7308018520 ISBN 13: 9787308018524

Publisher: Zhejiang University Press Pub. Date:, 2007

Synopsis

The paperback. Pub 2002 288 Chinese in Zhejiang University Press of modern public relations public relations planning learn from the example of the domestic and international public relations planning theory. new perspectives and angles build the overall framework of public relations planning. The book is theory and practicality in one very distinct characteristics. Introduction Chapter Two public relations planning body Chapter Chapter Chapter public relations planning and creative thinking methods of mass communication. public relations planning process planning Chapter interpersonal communication planning Chapter VII Organizational Communication planning eighth Chapter integrated communication planning bibliography Postscript

Edition details

• Publisher: Zhejiang University Press Pub. Date:
• Publication date: 2007
• Language: English
• ISBN 10: 7308018520
• ISBN 13: 9787308018524
• Binding: Paperback