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Introduction to Advertising (application-oriented planning materials)(Chinese Edition) - Softcover

ZHANG JIAN KANG

 
9787308052948: Introduction to Advertising (application-oriented planning materials)(Chinese Edition)
Softcover
ISBN 10: 730805294X ISBN 13: 9787308052948
Publisher: Zhejiang University Pub. Date :2007-08-01 version 1, 2000
Publisher
Zhejiang University Pub. Date :2007-08-01 version 1
Publication date
2000
Language
Chinese
ISBN 10 
730805294X
ISBN 13 
9787308052948
Binding
Paperback

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ZHANG JIAN KANG
ISBN 10: 730805294X ISBN 13: 9787308052948
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paperback. Condition: New. Language:Chinese.Pages Number: 321 Publisher: Zhejiang University Pub. Date :2007-08-01 version 1. Contents: Preface / Chapter 1 Introduction / 1 Section advertising personality portrait / a different standard ad category II / 7 Section III is a dynamic concept advertising / 12 of the fourth quarter of similarities and differences between advertising and other disciplines / 15 Chapter brief history of the evolution of advertising / 21 Section I of the origin and evolution of advertising / 21 . Seller Inventory # LK2326

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