Synopsis
李沛强等编著的《电子商务实用教程》全面系统地介绍了电子商务领域各个方面的知识，包括电子商务的概念，电子商务的应用框架和交易模式，电子商务的三个关键环节：网络信息的收发和整理、网络消费者的交易行为研究、网络营销，电子支付，电子商务与物流管理，电子商务的法律规范，电子商务安全，电子商务系统的建设。《电子商务实用教程》采用了“三位—体”的体验式实践教学活动辅助课程的课堂理论教学，即通过“实证”实践环节，使学生对所学知识进行感性体验；通过“实验”实践环节，使学生对所学知识进行模拟体验；通过“淘宝”真实商务活动“实践”环节，使学生对所学知识进行实战体验。
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Institutions of higher learning of economics and management core courses family planning materials: practical e-commerce tutorial(Chinese Edition)
ISBN 10: 7308095118
ISBN 13: 9787308095112
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback Pages Number: 255 Language: Chinese e-commerce Practical Guide comprehensively and systematically introduces the knowledge of all aspects of e-commerce. including the concept of e-commerce. e-commerce application framework and trading patterns. e-commerce on three key link: send and receive network information and organize the trading behavior of the network of consumers. network marketing. electronic payment. e-commerce and logistics management. e-commerce laws and regulations. e-c. Seller Inventory # N30238