Practical Public Relations tutorial (Twenty-first Century Higher quality planning materials)(Chinese Edition) - Softcover

ZHANG HONG LIANG // YE ZHONG HUA

Softcover

ISBN 10: 7310035186 ISBN 13: 9787310035182

Publisher: Nankai University Pub. Date :2010-08-01 version 1, 2000

Synopsis

Paperback. Pub 2010 08 221 in Nankai University Press. 21st Century the higher vocational boutique planning A Practical Public Relations Course is a need teaching law and teaching reform based on the Personnel Training by higher vocational teaching experience professors. experts and common development. writing. The book includes an overview of public relations. public relations work object. organization and personnel of public relations. public relations work program. coordination of public relations. public relations activity patterns. media. public relations. organizational identification system. advertising and PR planning. public relations special events. public relations crisis management. The higher vocational boutique planning materials of the 21st A Practical Public Relations Tutorial financial applications. skill and fun i...

Edition details

• Publisher: Nankai University Pub. Date :2010-08-01 version 1
• Publication date: 2000
• ISBN 10: 7310035186
• ISBN 13: 9787310035182
• Binding: Paperback