Items related to 21 Century Excellent Textbooks of Business Administration...

21 Century Excellent Textbooks of Business Administration Strategic Management: Theory, Case, and profit model - Softcover

LIU ZHI GANG TAN YUN QING

 
9787313062604: 21 Century Excellent Textbooks of Business Administration Strategic Management: Theory, Case, and profit model
Softcover
ISBN 10: 7313062605 ISBN 13: 9787313062604
Publisher: Shanghai Jiaotong University Press Pub. Date :2010, 1991

Synopsis

《21世纪工商管理精品教材战略管理:理论、案例与盈利模式》采取战略管理的最新理念，分为战略管理概述、战略分析、战略制定、战略实施与控制以及盈利模式五部分共九章。每章配有学习目标、战略名言、开篇案例、企业视点、工具箱、讨论题等。《21世纪工商管理精品教材战略管理:理论、案例与盈利模式》强调理论性与实操性，融合管理模型与孙子兵法，理论分析透彻，语言生动，案例丰富实用。

"synopsis" may belong to another edition of this title.

Publisher
Shanghai Jiaotong University Press Pub. Date :2010
Publication date
1991
Language
Chinese
ISBN 10 
7313062605
ISBN 13 
9787313062604
Binding
Paperback