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Higher Vocational Education 12th Five-Year Plan textbooks: Business Etiquette(Chinese Edition) - Softcover
Synopsis
《高等职业教育“十二五”规划教材：商务礼仪》系统、全面地介绍了商务活动中的商务人员形象礼仪、交往礼仪、会议礼仪、仪式礼仪、商餐饮礼仪、涉外礼仪以及国际商务礼俗与禁忌等方面的知识、技能和技巧。本书以模拟的工作任务为中心，通过案例引入、任务描述、知识讲解、基本技能训练、案例分析、实践训练、任务工单设计等多种环节，充分开发学习资源，使职业院校的学生在职业行为导向和工作过程导向带动下提高并增加商务文秘人员应具备的职业能力。与其他同类书相比，本书在编写时更侧重于实际操作，理论简约、实务详尽。知识讲解与实例分析相结合，设定了丰富的案例、知识链接等板块，突出趣味性与实用性、整合性与新颖性。本书配有大量生动形象的图片，图文并茂，增强了可视性和可读性。使用本书时，应注重加强实训环节。项目一认识商务礼仪——商务礼仪概述专题1.1礼仪概述资讯知识1.1.1礼仪的含义1.1.2礼仪的特征1.1.3礼仪的原则1.1.4礼仪的功能1.1.5中华礼仪的渊源知识链接任务练习学习记录单专题1.2商务礼仪的含义与基本原则资讯知识1.2.1商务礼仪的含义1.2.2商务礼仪的特点1.2.3商务礼仪的基本原则1.2.4商务礼仪的作用1.2.5人际交往的法则知识链接任务练习学习记录单项目二商务人员形象礼仪专题2.1仪容仪表礼仪资讯知识2.1.1头发的修饰2.1.2化妆礼仪知识链接任务练习学习记录单专题2.2服饰礼仪资讯知识2.2.1商务场合着装的基本规范2.2.2商务场合男士着装礼仪2.2.3商务场合女士着装礼仪2.2.4饰物礼仪2.2.5职业着装禁忌知识链接任务练习学习记录单专题2.3仪态礼仪资讯知识2.3.1站姿礼仪2.3.2坐姿礼仪2.3.3行姿礼仪2.3.4蹲姿礼仪2.3.5握手礼仪2.3.6表情礼仪知识链接任务练习学习记录单项目三商务交往礼仪专题3.1介绍礼仪资讯知识3.1.1商务场合的称谓礼仪3.1.2商务场合的个人介绍3.1.3商务场合的集体介绍……项目四商务会议礼仪项目五商务仪式礼仪项目六商务餐饮礼仪项目七涉外商务礼仪参考文献
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Higher Vocational Education 12th Five-Year Plan textbooks: Business Etiquette(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. The paperback. Pub Date: 2012 Pages: 235 Language: Chinese in Publisher: China Light Industry Press vocational education 12th Five-Year Plan textbooks: Business Etiquette system. comprehensive introduction to the business the staff image of etiquette business activities knowledge. skills and techniques. communication etiquette. meeting etiquette. ceremony etiquette. business dining etiquette. foreign etiquette and international business customs and taboos. Book simulation tasks introduced thr. Seller Inventory # CC073968