Synopsis
欧洲尤其德国是传统汽车工业基地，百年来影响了整个交通运输业。如今，其领先优势已经被新车企的优势碾压，甚至跨赛道超越。传统车企所具有的生产优势、供应链优势、销售渠道优势等已经不再是新车企追求的主要目标，网络化、电气化、自动化和共享才是新车企的着力点。 本书作者看到新老车企间的这种错位和落差，指出了欧洲车企的落后现状，介绍了欧洲以外车企的发展现状。比如，中国的众多车企在国家政策支持、科技公司加入、数字化思维等助力下，赢得了发展先机；美国车企在高科技和数字化方面积极突破和实践；其他国家和地区的车企也在努力进入汽车工业发展的新赛道，在数字化、新能源化等方面大胆奋进。 作者创作本书意在希望欧洲传统车企能够跨越赛道，转变思维方式和运营模式，打造一个可持续的未来，推动欧洲在全球汽车工业中拥有更大的主导权。作为汽车工业的从业者、研究者和关注者，可以借助作者的专业分析和前瞻视角，了解汽车工业的发展现状和未来，从容地迎接未来挑战。
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Jedi Strikes Back: The Digitization of the Auto Industry and the Catching-Up and Surpassing of New Energy(Chinese Edition)
ISBN 10: 7504697613
ISBN 13: 9787504697615
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Seller: liu xing, Nanjing, JS, China
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Hardcover. Condition: New. Language:Chinese.HardCover. Pub Date: 2022-10-01 Pages: 208 Publisher: China Science and Technology Press Europe. especially Germany. is a traditional automobile industry base. which has affected the entire transportation industry for a century. Today. its leading advantage has been crushed by the advantages of new car companies. and even surpassed across the track. The production advantages. supply chain advantages. and sales channel advantages of traditional car companies are no longer the . Seller Inventory # NY023475
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