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Synopsis
Consumer behavior research is a study on the process of individual or group awareness, selection, purchase, utilization or service to satisfy their own desires and needs. With the classic achievements on consumer behavior research in the academic circles as the basis, with the raise goal of marketing management in colleges and universities as the direction and with full respect for the learning habits and preferences of the majority of learners, this book is divided into three parts: the theoretical basis, research methods and case analysis. It tells readers the knowledge hierarchy of consumer behavior research.
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Consumer Behavior(Chinese Edition)
Published by
Social Science Academic Press, 2011
ISBN 10: 7509723361
ISBN 13: 9787509723364
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paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Publisher: Social Sciences Academic Press. Consumers behavior is the individual or group recognition. selection. purchase. use products or services to meet their aspirations and needs of the research process. Book to the academic research on consumer behavior based on the results of the classic to college marketing management. Seller Inventory # G31365
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