Public Relations Principles and Practice (2nd edition) universities Twelfth Five-Year Plan textbook Economic Management Series(Chinese Edition) - Softcover

DING JUN QIANG BIAN

Softcover

ISBN 10: 7512117582 ISBN 13: 9787512117587

Publisher: Tsinghua University Press, 2014

Synopsis

Paperback. Pub Date :2014-01-01 293 Chinese Tsinghua University Press. Public Relations Principles and Practice (2nd edition) universities Twelfth Five-Year Plan textbook Economic Management Series introduces the public Basics relations. the basic theory and practice of public relations. The book is divided into 12 chapters. a more comprehensive and systematic introduction to the basic concepts of public relations and disciplinary nature; origin. development and trends of public relations; public relations organizations and practitioners; object of public relations; public relations General procedures and practical knowledge of public relations. such as PR. public relations planning. public relations advertising. public relations etiquette. the internal organization of public relations. public relations and public relations case analysis of differ...

Edition details

• Publisher: Tsinghua University Press
• Publication date: 2014
• Language: Chinese
• ISBN 10: 7512117582
• ISBN 13: 9787512117587
• Binding: Paperback